Brick & Mortar District at Plum Creek

Kyle, TX

Services Provided

Master Planning,  Landscape Architecture, Stakeholder Engagement, Project Management, 3D Modeling and Graphics, Cost Estimating, Approvals, Construction Documents, Bidding and Negotiation, Construction Observation, Project Closeout, Park and Public Space Design, Resiliency & Green Infrastructure

Awards

2024 Merit Award for La Verde Park (Built Work), American Society of Landscape Architects, Texas Chapter

2024 Great Places in Texas, Public Space Award for La Verde Park, American Planning Association, Texas Chapter

Plum Creek, an award-winning master-planned community boasting over 7,000 residents, resides in Kyle, one of Central Texas’s fastest-growing cities. At its heart lies Brick and Mortar, Plum Creek’s town center, designed as a mixed-use development showcasing a world-class central hub set to become a regional attraction. To achieve this vision, the City established a Tax Increment Reinvestment Zone (TIRZ). Lionheart subsequently crafted a 5-Year Strategic Framework Plan to efficiently allocate the funds collected from the TIRZ. By directing TIRZ expenditures towards areas enhancing the value of surrounding land, the TIRZ aims to realize its full potential and contribute additional value to both the City and Hays County upon the TIRZ’s conclusion. The strategic plan for the TIRZ envisioned three main park amenities: The Heroes Memorial, La Verde Park, and the Kyle Sportsplex, each offering unique character and providing distinctive recreational and wellness programming for the community.

Lionheart has continued to have a crucial role in monitoring the construction of the Brick and Mortar District. La Verde Park, a 1.67-acre urban oasis, stands at the heart of the Brick and Mortar District, representing the inaugural project financed by the newly established Tax Increment Reinvestment Zone (TIRZ). Encompassed by 2.5 million square feet of mixed-use development, including office spaces, retail establishments, an amenity center, and 2,500 residential units, La Verde Park emerges as a pivotal center. Previously marred by overgrazing, this transformed landscape now serves as the central gathering spot within the eagerly anticipated retail town center.

Typically, the mixed-use component is the final piece to emerge in master-planned communities, as it requires an established market for retail to flourish. Thus, while La Verde Park is not an infill project, it fills a crucial gap within this meticulously planned community, serving as evidence of the vision and meticulous planning necessary to develop integrated and enduring urban areas from the ground up.